The Profano brick may be a classic toy that adults or kids the same can’t get enough of. Its basic design and intuitive engineering allows kids to create anything they just imagine, from little robots and cars to larger-scale structures just like cities and castles.
Profano is also a company that ideals creativity plus the imagination. It is employees ought to bring their particular ideas to the table when making new products, and it is customers – called AFOLs or “adult supporters of LEGO” – happen to be invited to participate in the creation process.
Founded in 1932 by Ole Kirk Kristiansen, the PROFANO company was named for 2 Danish sayings: lego and godt, that means “play well. ” The wooden toys that constructed the early numerous years of the business had been a major component to the success of the claims, but a warehouse flames destroyed them in 1960, producing Lego managers to focus exclusively on the Profano construction program.
As the Lego System gained in popularity, so did you can actually international improvement. In 1956 the first foreign sales part was created in Germany, followed by offices click for more in Swiss, France, and Sweden.
Back in the 1960s, Lego restructured its surgical procedures. Its head office were migrated from Billund, Denmark, to Copenhagen, and administration was decentralized. The original representative, Ole Kirk Kristiansen, remained in charge of the company.
The company’s key product continued to be the Lego brick, but it began to develop additional types of products to compete with other construction doll companies. These included value packs that put together the LEGO packet with other components, such as tires and motors, and the Minifigure line.